Marketing & Conferences
By Hasmik Olson
Marketing & Conference Coordinator
Please make sure the information on your website is up-to-date. Make a habit of checking the website regularly, to make sure all looks good. Set a reminder for every Monday to open the homepage and glance through real quick.
Calendar - Remember your website homepage is pulling the dates from your calendar. If there are no dates in the calendar, the space where the calendar dates would normally be will appear empty, distorting the look of your website. Do make sure this doesn't happen.
Staff changes - Update all the staff changes at your school, director's message, classroom teachers, etc.
Consent forms - You will want to keep updating the website photos as you get some new good ones. Make sure the consent forms are signed as people register or return to school.
The beginning of the school year is a great time to turn a new page on your social media calendar. If you had a change of staff and your social media 'coordinator' left, scout out a new coordinator as soon as possible. Please inform me so I can remove people who no longer need access to the school's Facebook page and add the new editors.
Get the consent forms signed! - This is very important. Please get it done at the start of the year so you don't have to worry about it later.
Involve others - Ask teachers to take pictures of what's happening in the classrooms and share the photos with a short blurb (1-2 short sentences). This way you will never run out of posts.
Schedule posts in advance - Spend a couple hours to schedule 10-15 posts in advance and you will be covered for weeks.
Post regularly - Put reminders on your calendar to make at least one post per week.
Keep it simple and short - Post up to 6 photos per post with a short sentence or two to accompany it.
Use hashtags - Don't forget to use hashtags with every post. At the very least you should have your school's hashtag (e.g. #qsimalta and #QualitySchoolsInternational)
Reach out to me with any questions or help.
The next issue of the QSI Connection Newsletter is scheduled to come out in September. Feel free to send photos and articles my way to be included in the Connection. Remember, the Connection focuses mostly on sharing classroom experiences, useful tips and advice, educational resources, etc. The Connection is shared on social media and on our website, so bear that in mind. According to the submission schedule the following schools are expected to make at least one contribution: GRG, KAZ, MCN, PKT, SYG, UKR. Other schools are welcome to send articles and photos as well. I will send out a reminder again in the beginning of September, but feel free to send in your contribution as soon as you like.